DAVID BANNER!!!

Hahaha. Sorry. I kinda got carried away there. The subject of this post is banner and I instantly thought of one of my favorite marvel characters, Hulk, when I said that. Well David Banner is the name of the man before the green. But thats enough of that. When it comes to banner advertising, everything counts from color, creativity, imagery, and location. I should say creativity first, then location because if it isn't creative and not on the right site, it just will attain the viewer's attention the correct way. Think of it this way, you don't want to go to espn.com and see huge banner ads across the top or the sides with products like bisquick, post cereal, or mr.clean. Seeing these products placed on this site not only aggravates people with annoying images and sound, but it is not affective in gaining what the advertiser is trying to accomplish. In other words, stick to sites in which your product pertains to. Mr. Clean products would go great on sites about home improvement and bisquick would be a better fit on a cookbook site. Dont get me wrong, i like banner ads. But in the appropriate location. Thats all. Take a look at some of these banner ads.http://www.cpbgroup.com/awards/vdubsjambanner.html
http://www.cpbgroup.com/awards/vwpillbanner.html
http://www.cpbintegrated.com/staging/awards/pinball/pinball.html

These particular banner ads are creative, well designed, colorful and animated, and are more importantly, placed in locations of high traffic and are relavant to the product.