Online Content

The world wide web has content which can reach any audience, on any level, on any subject, at any time. This has not only changed the way people gather information, but it has brought forth an entire world of virtual reality along with it. People use the Internet all day, every day to check their e-mails, socialize, conduct research, or manage a fantasy team. I personally love using the internet to find new music and check out the latest news of my favorite artists. But thats just an example of how people view and use the web.

On pretty much every major website page, you can find an advertisement for at least one product or service in which an advertiser has paid the site in order to have their product or service advertised there. This can be great for most companies based upon where they put their product and how clever the ad appears. But with all of the random content being placed on the Internet today, it becomes very difficult for advertisers to place creative ads on sites which has content which is not, and I say this loosely, worth two clicks of my finger.

My advice to the online advertisers is to develop more creative, modern, and relevant ads which leave a lasting impression on their audience. I know that sounds a little bit like "duh". but just take the time to hear me out first.

Most of the time you see an ad on television, internet, magazines, etc., it seems as if they are just putting messages up which rely on the present. Thats fine but after a short period of time, they are just another ad or clutter in which the audience has pretty much forgotten the message and the ad altogether. I watch tons of t.v. and am frequently online, but find myself rarely remembering ads due to so many being put out and the current being the past to fast. That may have just went over your head, but let me give you an example. In today's busy world, people are interested in free and fast. People want the most modern, yet easy to use and thats fine. With this being said lets focus on youtube in which it features video content of just about anything you can think of. Businesses are using youtube to place clever ads online which has in fact worked out fine. How long will this last? Is to be determined. The next thing you know, advertisers will use software in which you can alter the ad or make your own ad which will appeal directly to you and others like you.

I personally think that 2nd life appears as a good way of keeping a younger audience interested and intrigued in the content. However, I do believe that if they are trying to force us to like their ideas, they are not going to do well at all. I have accessed 2nd life myself and I actually like it. It seems a little bit to much like the Sims, but it works.

Secondly, Chanel will probably do well online. Just about everyone else is following the trend of youtube and amusing ads online so why not have an online campaign and jump on the band wagon?