First i would like to start off saying that if you or anybody else that you know do not agree with online video advertising taking over as the most popular and the best method to produce advertising, then you have to deal with me. Just kidding, but really its true. On just about every site that you can view today, there seems to be some kind of video content included. Whether it is someone explaining whats on the site, some funny message, or music, online videos are the wave of the future. I personally think that they are great and i enjoy viewing most videos over other online ads. I would must rather see a video which is pretty much considered online tv than a boring banner ad (compare it to a magazine ad), or a side column which has a message and content on it (compare it to a newspaper ad).
AOL, Yahoo, Msn, and other portals all have online video advertising posting within their sites as well as links to other sites which mostly have them as well. The current media giants are aware that most people go to sites like youtube to view videos and can see the popularity skyrocket in which they produce videos about their products in commercial format. I really dont have a problem going to sites like budtv. or watching videos like the Toyota Tacoma truck commercial featuring the World of Warcraft game on it. Here is a link to see the commercial again for yourself.
http://creativity-online.com/?action=news:article&newsId=121166§ionName=pick_of_the_week
Im glad that network shows are posting their episodes online so that if someone like me, who works everyday except for Wednesday, can view episodes that were missed due to having other duties to tend to. One of my favorite shows happens to be family guy and im usually either sleep or doing other activities during the time that it airs on the cartoon network. I can easily watch my missed episodes online which is something like tivo to me. This is good for advertisers who know this information as well. Some videos include an unavoidable mini commercial before the content you want to see first. This can be good if it is relevant to the viewer and the content that they are watching, or can be a problem. It benefits newspaper sites also since you can view news online live which brings the news to life. Some people prefer newspaper sites over regular newspapers for this particular reason.
I definetly believe that user generated content can be a nuisance and a goldmine. To me, it just depends on what the user produces to the public. Is it relevant to anything or is it just a 30 second laugh? It really just depends on what you like and are into.
AOL, Yahoo, Msn, and other portals all have online video advertising posting within their sites as well as links to other sites which mostly have them as well. The current media giants are aware that most people go to sites like youtube to view videos and can see the popularity skyrocket in which they produce videos about their products in commercial format. I really dont have a problem going to sites like budtv. or watching videos like the Toyota Tacoma truck commercial featuring the World of Warcraft game on it. Here is a link to see the commercial again for yourself.
http://creativity-online.com/?action=news:article&newsId=121166§ionName=pick_of_the_week
Im glad that network shows are posting their episodes online so that if someone like me, who works everyday except for Wednesday, can view episodes that were missed due to having other duties to tend to. One of my favorite shows happens to be family guy and im usually either sleep or doing other activities during the time that it airs on the cartoon network. I can easily watch my missed episodes online which is something like tivo to me. This is good for advertisers who know this information as well. Some videos include an unavoidable mini commercial before the content you want to see first. This can be good if it is relevant to the viewer and the content that they are watching, or can be a problem. It benefits newspaper sites also since you can view news online live which brings the news to life. Some people prefer newspaper sites over regular newspapers for this particular reason.
I definetly believe that user generated content can be a nuisance and a goldmine. To me, it just depends on what the user produces to the public. Is it relevant to anything or is it just a 30 second laugh? It really just depends on what you like and are into.
1 comment:
Love the chart showing the explosiveness on online media.
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